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The Proposal of Company Marketing Mix
Kovářová, Vlaďka ; Přikrylová, Renáta (referee) ; Novák, Petr (advisor)
This bachetor thesis is focused on the marketing mix of the company STAVING Olomouc,l.t.d. The theoretical head of the thesis contains both the starting point of the marketing mix and the decription of its particular parts. The analytical head of the thesis contains the analysis of the marketing mix of the company and the marketing analysis. The proposal head conains proposals for improvement.
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Marketing processes in the building industry
Kaláb, Jiří ; Buchalová, Jana (referee) ; Dohnal, Radek (advisor)
The subject of the Bachelor thesis "marketing processes in the construction industry" is the specification of the individual marketing processes in the field of construction and use them to solve a major weakness in concrete construction company and come up with proposals that would enhance its effectiveness in business.
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Marketing Strategy of the Nano Snowboards Brand
Vintrová, Zuzana ; Asfourová, Nataly (referee) ; Chlebovský, Vít (advisor)
The Master’s thesis deals with the proposal of marketing strategy. Based on theoretical knowledge and analysis of contemporary conditions of the company, proposal of marketing strategy is developed. It is supposed to distinguish company position beside other companies and to get awareness of public. This leads to gaining new clients and as a result of achieving higher sales and profits.
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Návrh doporučení pro zvýšení konkurenceschopnosti vybraného podniku
Kopřivová, Nikola
The bachelor's thesis deals with the proposal of recommendations to increase the competitiveness of the selected company in the engineering sector. The work is divided into two main parts. The first part is based on professional literature and defines the given issue. In the practical part, the researched enterprise is presented, and its external and internal environment is analysed here. As part of the external environment, a PESTE analysis is performed. The internal environment is analysed using a questionnaire survey of employees, financial analysis, and McKin-sey's 7S model. Using these analyses, opportunities, threats, strengths, and weak-nesses of the company are found. These are subsequently used to create individual strategy proposals within the SWOT matrix. The most suitable method for the company is analysed in detail, including economic evaluation, time schedule and division of responsibilities among employees.
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Evaluating financial performance of GEFOS Company
Záruba, David ; Kozáková, Petra (advisor) ; Hajdíková, Taťána (referee)
The thesis is focused on the evaluation of the financial performance of the company GEFOS, Inc. The aim is to evaluate the financial performance and impact of the original recommendations, which the company has applied, from the previous bachelor thesis. Based on the findings, a successive financial development will be assessed together with further possible measures for economic growth of the company. The first part contains theoretical knowledge of the apparatus of a financial analysis and selected methods and analysis of macro environment. In the second part, which is based on the stated goal, the gained expertise is used in practice. The work also contains, based on the results of the analysis, a sectoral comparison that helps to illustrate the overall financial situation of the selected company.
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The Proposal of Company Marketing Mix
Kovářová, Vlaďka ; Přikrylová, Renáta (referee) ; Novák, Petr (advisor)
This bachetor thesis is focused on the marketing mix of the company STAVING Olomouc,l.t.d. The theoretical head of the thesis contains both the starting point of the marketing mix and the decription of its particular parts. The analytical head of the thesis contains the analysis of the marketing mix of the company and the marketing analysis. The proposal head conains proposals for improvement.
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